Google Analytics Training

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Google Analytics Training

Google Analytics Training in Dubai

This Google Analytics Training in Dubai explains how to use Google Analytics on your website and what techniques are effective for analyzing your site’s data. Throughout the course, you will learn to implement various Google Analytics techniques practically. By the end of the course, you will undertake a practical Google Analytics project, ensuring you complete the entire analysis process and apply your new skills effectively.

Who Is Google Analytics Training for?

This Google Analytics Training in Dubai is suitable for anyone interested in using Google Analytics to improve their website’s performance and drive ROI. Whether you are a marketing professional, web designer, programmer, editor, or business owner, this course is designed for both inexperienced and experienced Google Analytics users. At Bright Future Training Institute, we offer the best Google Analytics Training in Dubai, ensuring you gain the skills needed to leverage Google Analytics to its fullest potential.

Course Objectives

By the end of this Google Analytics Training in Dubai, participants will be able to:

  • Understand the fundamentals of Google Analytics and its key features
  • Set up and configure Google Analytics accounts and tracking codes
  • Analyze website traffic and user behavior data
  • Track conversions and set up goals to measure success
  • Use advanced segments, filters, and custom reports
  • Integrate Google Analytics with other tools like Google Ads
  • Gain actionable insights to improve website performance
  • Make data-driven decisions to enhance ROI

Benefits of Google Analytics Training in Dubai

Our Google Analytics Training in Dubai is designed to provide you with all the skills needed to succeed. Here are some of the benefits of enrolling in our course:

  • Industry-Relevant Skills: Gain skills that are in high demand in digital marketing and analytics.
  • Career Advancement: Enhance your resume and career prospects with a certification from a reputed institute.
  • Networking Opportunities: Connect with fellow professionals and expand your network in the industry.

Course Materials

Participants of our Google Analytics Training in Dubai will receive:

  • A comprehensive course manual on Google Analytics
  • Access to online resources and supplementary materials
  • Practical exercises and case studies for hands-on learning
  • Certificate of completion to validate your skills

Course Format

The Google Analytics Training in Dubai includes a combination of interactive lectures, hands-on exercises, group discussions, and practical projects. Participants will engage in activities that simulate real-world analytics tasks, applying their knowledge and developing their skills in a supportive learning environment. Experienced instructors provide personalized guidance and feedback throughout the course.

Prerequisites

No prior experience with Google Analytics is required to enroll in this course. While a basic understanding of digital marketing concepts is beneficial, it is not necessary. Our Google Analytics Training in Dubai is designed to accommodate beginners and experienced professionals looking to enhance their analytics skills.

Enroll Today

Enroll in our Google Analytics Training in Dubai at Bright Future Training Institute to unlock the full potential of Google Analytics, gain actionable insights, and drive business growth through data-driven decision-making! This comprehensive course is designed to equip you with the knowledge and practical skills needed to excel in digital analytics.

INTRODUCTION TO GOOGLE ANALYTICS

  • The history
  • Evolution of Google Analytics
  • Future of Google Analytics
  • Google Analytics terminology
  • Role of Google Analytics in your website
  • How Google Analytics works
  • Google analytics cookies for tracking information

CREATING YOUR GOOGLE ANALYTICS ACCOUNT

  • Create your profile
  • When to use profile
  • Account vs Profile
  • Manage multiple website accounts
  • Manage profiles
  • Work with filters
  • Working with goals
  • Analytics funnels to maximise performance

EXPORT REPORTS

  • Export report into PDF, CSV and other formats
  • Create an export email

REAL-TIME REPORTS

  • When to use real time reports
  • Benefits of real time reporting

GOOGLE ANALYTICS INTERFACE.

  • Understanding the dashboard
  • Report navigation
  • Setting date and comparison date ranges
  • Interpreting reports

METRICS TYPES

  • Visits
  • Visitors
  • Pageview
  • Time Metrics

CONTENT REPORTS

  • Usage of content reports
  • Analyse visitors’ behaviour using content reports
  • Create content drilldown reports
  • Site Content
  • All Pages
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Site Speed Overview
  • Page Timings
  • User Timings
  • Site Search Overview
  • Usage
  • Search Terms
  • Pages
  • Events

TRAFFIC SOURCES

  • Understanding traffic sources
  • Overview of key traffic sources reports
  • Which traffic sources are working?
  • Traffic conversion into revenue
  • Multi-channel funnels: how to allocate conversions when multiple channels are involved
  • Using the Google URL builder to tag campaigns
  • All Traffic
  • Direct
  • Referrals
  • Search
  • Campaigns
  • Search Engine Optimisation
  • Queries
  • Landing Pages
  • Geographical Summary
  • Cost Analysis
  • Advertising
  • AdWords sources

SOCIAL MEDIA MONITORING

  • Overview
  • Network Referrals
  • Landing Pages
  • Conversions
  • Plug-ins
  • Visitors Flow

VISITORS ANALYSIS

  • Overview
  • Demographics
  • Language
  • Location
  • Behaviour
  • New vs. Returning
  • Frequency & Recency
  • Engagement
  • Technology
  • Browser & OS
  • Network
  • Mobile Overview
  • Mobile Devices
  • Custom
  • Custom Variables
  • User-Defined
  • Visitors Flow

CAMPAIGN TRACKING FOR E-MAIL MARKETING

  • Integrate your Google Analytics account in your email
  • Analyse results

INTEGRATION WITH OTHER APPLICATIONS

  • Google AdWords Integration.
  • Connecting Google Webmaster tools to Google Analytics

MEASURING ONLINE SUCCESS USING E-COMMERCE TRACKING

  • Overview
  • Monetising performance with e-commerce reporting
  • Product Performance
  • Sales Performance
  • Transactions
  • Time to Purchase

CAMPAIGN ROI & MULTI-CHANNEL FUNNELS

  • Overview
  • understanding how other channels impact on performance
  • Assisted Conversions
  • Top Conversion Paths
  • Time Lag
  • Path Length

GOALS

  • Overview
  • Goal URLs
  • Reverse Goal Path
  • Funnel Visualisation
  • Goal Flow

Muhammad Fahid