The SEO training course is about best practice training to upgrade a website internally and externally to make eligible to list in search engine result for its relevant keywords. By learning SEO optimization, a candidate who have successfully completed the our SEO Training course. Since we provide maximum practice training exposure to our trainees, candidates can achieve excellent skills in SEO optimization and project management.
WHO IS SEO TRAINING FOR?
SEO specialist course is for suitable for anyone having HTML edition skills and basic knowledge in internet usage can complete SEO training course.This course is designed for complete beginners of Search Engine Optimisation.
INTRODUCTION TO SEO
- What is SEO (Search Engine Optimisation)?
- What is SEM (Search Engine Marketing)?
- Search engine (Google, Yahoo, Bing, Alta Vista)
- How search engine spider works.
- Understanding Google Page Rank
RESEARCH
- Keywords research
- Brainstorming
- Keyword search volume
- Analyse competition
- What keywords to target
- Importance of keywords on pages
- Competitor keywords research
PLANNING
- Creating a SEO campaign
- Steps required
- Measuring the results
SEARCH ENGINE OPTIMISATION TOOLS
- Google Analytics
- Google Webmaster tools
SEARCH ENGINE OPTIMISATION PROBLEMS
- Dynamic & database-driven sites
- Flash, Images, Frames, iframes, JavaScript, & AJAX
ON-SITE SEARCH ENGINE OPTIMISATION
- What is on-site SEO?
- Title tags
- Meta keywords
- Meta description
- Other meta tags
- HTML tags and their importance
- Page contents
- Image Alt tags
- Image file names
- Internal links
- Anchor text
- Sitemaps
- Domain names
- URLs
- Copywriting for web
- Google guidelines
- Site navigation
- XML sitemap
- HTML sitemap
- Search Robots and Robots.txt
OFF-SITE SEARCH ENGINE OPTIMISATION
- Getting listed
- Link building
- External anchor text
- Effect of link popularity on Google PR
- Link building techniques
- Google Base and product search
- Getting listed on Maps
- Google Places
- Yahoo Local
- What are web directories?
- Best techniques to get listed on directories
- Search engine submission
- Importance of blogs
- Social media site
- News site
- Networking sites
- Conversion rate
- Social Media Strategies
Muhammad Fahid
