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Social Media Specialist Training

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Social Media Specialist Training

Social Media Specialist Training

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

Bright Future Training institute will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

Target Audience:

This course is ideal for aspiring social media specialists, digital marketers, business owners, and anyone interested in mastering social media marketing. It is suitable for both beginners and experienced professionals looking to enhance their skills.

Course Materials:

  • Access to social media management tools and software
  • Textbooks and reference guides on social media marketing
  • Access to online resources and supplementary materials
  • Practical projects and exercises
  • Certificate of completion

Course Format:

The course includes a combination of interactive lectures, hands-on exercises, group discussions, and project work. Participants will engage in practical activities to apply their knowledge and develop their skills. Experienced instructors provide personalized guidance and feedback.

Prerequisites:

No prior experience in social media marketing is required to enroll in this course. Basic computer skills and familiarity with social media platforms are beneficial but not necessary.

Enroll in the Social Media Specialist Training Course by Bright Future in Dubai to master the skills needed to excel in social media marketing, enhance your digital marketing expertise, and advance your career in online brand promotion!

INTRODUCTION

  • What is social media?
  • Proof of the power of social
  • How does social media help businesses?
  • Social media habits to avoid

SOCIAL MEDIA IN BUSINESS

  • Understand the current social media landscape
  • Case studies and examples of who’s doing it well – and who’s not!
  • The challenges and opportunities presented by social media
  • Overcoming resistance to change

PLANNING FOR SOCIAL MEDIA

  • Aligning social media with your business plan
  • Using social media to establish your identity and your message

BLOGS

  • The importance of blogging
  • Audience engagement using video
  • What to blog about
  • Commenting and guest blogging

TWITTER IN YOUR SOCIAL MEDIA CAMPAIGN

  • Getting the best out of Twitter
  • Twitter jargon
  • Retweets, hashtags and lists
  • Twitter tools
  • Finding influential users
  • Adding a Twitter widget on your site/blog
  • Changing your Twitter background

LINKEDIN IN YOUR SOCIAL MEDIA CAMPAIGN

  • Enhancing your profile
  • Building connections and recommendations
  • Driving traffic with groups and answers

FACEBOOK IN YOUR SOCIAL MEDIA CAMPAIGN

  • Profiles, groups and business pages
  • Developing a Facebook business page
  • Making the most of Facebook timeline
  • Promoted Posts & Facebook Ads

GOOGLE+ IN YOUR SOCIAL MEDIA CAMPAIGN

  • Your profile and business page
  • Using Circles
  • +1’s – their impact on SEO

PINTEREST IN YOUR SOCIAL MEDIA CAMPAIGN

  • The power of sharing visuals
  • Pinning and repinning

MEASURING AND MONITORING

  • What are people saying about you?
  • Analytics and stats tools

DEVELOPING YOUR SOCIAL MEDIA PLAN

  • Measure the success (or failure) of your current social media efforts
  • How do you determine the ROI of social media?
  • Crowdsourcing – what it is and how you can use it
  • The role of User Generated Content
  • How to use social media for enhanced search engine visibility
  • Ways to implement the technology internally for improved growth and profitability
  • How to get the best out of online video, podcasts, discussion forums, wikis and blogs
  • Developing your Key Performance Indicators

Muhammad Fahid

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