This course explains how to use Google Analytics on your website and what techniques are good to analyse your site’s data. In this course we will discuss and practically implement Google Analytics techniques. A practical Google Analytics project at the end of course will ensure that you go through complete Analysis process.
WHO IS GOOGLE ANALYTICS TRAINING FOR?
This course is for suitable for anyone including marketing professionals, web designers, programmers, editors and business owners who are interested in using Google Analytics for ROI. This course is aimed at both inexperienced and experienced Google Analytics users.
INTRODUCTION TO GOOGLE ANALYTICS
- The history
- Evolution of Google Analytics
- Future of Google Analytics
- Google Analytics terminology
- Role of Google Analytics in your website
- How Google Analytics works
- Google analytics cookies for tracking information
CREATING YOUR GOOGLE ANALYTICS ACCOUNT
- Create your profile
- When to use profile
- Account vs Profile
- Manage multiple website accounts
- Manage profiles
- Work with filters
- Working with goals
- Analytics funnels to maximise performance
EXPORT REPORTS
- Export report into PDF, CSV and other formats
- Create an export email
REAL-TIME REPORTS
- When to use real time reports
- Benefits of real time reporting
GOOGLE ANALYTICS INTERFACE.
- Understanding the dashboard
- Report navigation
- Setting date and comparison date ranges
- Interpreting reports
METRICS TYPES
- Visits
- Visitors
- Pageview
- Time Metrics
CONTENT REPORTS
- Usage of content reports
- Analyse visitors’ behaviour using content reports
- Create content drilldown reports
- Site Content
- All Pages
- Content Drilldown
- Landing Pages
- Exit Pages
- Site Speed Overview
- Page Timings
- User Timings
- Site Search Overview
- Usage
- Search Terms
- Pages
- Events
TRAFFIC SOURCES
- Understanding traffic sources
- Overview of key traffic sources reports
- Which traffic sources are working?
- Traffic conversion into revenue
- Multi-channel funnels: how to allocate conversions when multiple channels are involved
- Using the Google URL builder to tag campaigns
- All Traffic
- Direct
- Referrals
- Search
- Campaigns
- Search Engine Optimisation
- Queries
- Landing Pages
- Geographical Summary
- Cost Analysis
- Advertising
- AdWords sources
SOCIAL MEDIA MONITORING
- Overview
- Network Referrals
- Landing Pages
- Conversions
- Plug-ins
- Visitors Flow
VISITORS ANALYSIS
- Overview
- Demographics
- Language
- Location
- Behaviour
- New vs. Returning
- Frequency & Recency
- Engagement
- Technology
- Browser & OS
- Network
- Mobile Overview
- Mobile Devices
- Custom
- Custom Variables
- User-Defined
- Visitors Flow
CAMPAIGN TRACKING FOR E-MAIL MARKETING
- Integrate your Google Analytics account in your email
- Analyse results
INTEGRATION WITH OTHER APPLICATIONS
- Google AdWords Integration.
- Connecting Google Webmaster tools to Google Analytics
MEASURING ONLINE SUCCESS USING E-COMMERCE TRACKING
- Overview
- Monetising performance with e-commerce reporting
- Product Performance
- Sales Performance
- Transactions
- Time to Purchase
CAMPAIGN ROI & MULTI-CHANNEL FUNNELS
- Overview
- understanding how other channels impact on performance
- Assisted Conversions
- Top Conversion Paths
- Time Lag
- Path Length
GOALS
- Overview
- Goal URLs
- Reverse Goal Path
- Funnel Visualisation
- Goal Flow
Muhammad Fahid
