Social Media Specialist Training

INTRODUCTION

• What is social media?
• Proof of the power of social
• How does social media help businesses?
• Social media habits to avoid

SOCIAL MEDIA IN BUSINESS

• Understand the current social media landscape
• Case studies and examples of who’s doing it well – and who’s not!
• The challenges and opportunities presented by social media
• Overcoming resistance to change

PLANNING FOR SOCIAL MEDIA

• Aligning social media with your business plan
• Using social media to establish your identity and your message

BLOGS

• The importance of blogging
• Audience engagement using video
• What to blog about
• Commenting and guest blogging

TWITTER IN YOUR SOCIAL MEDIA CAMPAIGN

• Getting the best out of Twitter
• Twitter jargon
• Retweets, hashtags and lists
• Twitter tools
• Finding influential users
• Adding a Twitter widget on your site/blog
• Changing your Twitter background

LINKEDIN IN YOUR SOCIAL MEDIA CAMPAIGN

• Enhancing your profile
• Building connections and recommendations
• Driving traffic with groups and answers

FACEBOOK IN YOUR SOCIAL MEDIA CAMPAIGN

• Profiles, groups and business pages
• Developing a Facebook business page
• Making the most of Facebook timeline
• Promoted Posts & Facebook Ads

GOOGLE+ IN YOUR SOCIAL MEDIA CAMPAIGN

• Your profile and business page
• Using Circles
• +1’s – their impact on SEO

PINTEREST IN YOUR SOCIAL MEDIA CAMPAIGN

• The power of sharing visuals
• Pinning and repinning

MEASURING AND MONITORING

• What are people saying about you?
• Analytics and stats tools

DEVELOPING YOUR SOCIAL MEDIA PLAN

• Measure the success (or failure) of your current social media efforts
• How do you determine the ROI of social media?
• Crowdsourcing – what it is and how you can use it
• The role of User Generated Content
• How to use social media for enhanced search engine visibility
• Ways to implement the technology internally for improved growth and profitability
• How to get the best out of online video, podcasts, discussion forums, wikis and blogs
• Developing your Key Performance Indicators